Caroline Duff, formerly Regional Marketing Manager at The Guardian Radio Group, joins amazingtunes.com as Product Manager.
Duff, aged 28, nominated for a Radio Academy Gold Award for promotions and marketing, will oversee the company’s rock and roll-out and negotiate strategic partnerships.
amazingtunes.com, the champion of unsigned artists from around the World, will allow listeners to formulate, edit and podcast their own programmes.
Hailed as a ‘fair trade’ music site, amazingtunes.com has pledged to pay artists uploading their music seventy percent of all download revenues.
“This is the future.” Said Caroline, “Radio is having to evolve to maintain its markets and I wanted to be part of the revolution already underway.
“There are a number of major players watching our every move to see just how to position themselves for the next generation of music savvy listeners.”
Duff, has been part of the inner-sanctum moulding the brand change from Saga Radio to Smooth in Scotland, the East and West Midlands. She was also introducing Smooth to the North East of England.
She was a member of the judging panel for this year’s highly prestigious New York Festival Radio Awards.
Since 2005 Duff, has been Marketing Controller of Century FM in the North-East of England helping to increase audiences by more than thirty percent during her tenure.
Her duties included, media, marketing, the creation and execution of a business strategy, audience targeting, and event management.
Simon King, Managing Director of amazingtunes.com said: “Caroline’s appointment will give us a terrific edge – and yet more momentum as we are propelled towards launch.
“Her track record speaks for itself – and needless to say she is held in very high regards in a number of key sectors.
“She is a most welcome member of the amazing team.”
FURTHER INFORMATION:
Contact Caroline on 0191 245 3831 or caroline.duff@amazing-media.com
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