www.thereverse.co.uk) Well, I have to say that I really enjoy listening to The Reverse; they sorta remind me of a cross between The Grateful Dead, The Doors and Pulp. Now, that may sound like a bridge too far when it comes to comparative information as you don't get much more diverse than those three aforementioned outfits. 'My Lifelong Psychological Experiment' is an exquisite four track EP from the excellent The Reverse. With lyrics that match Pulp's for gritty comment, honest observation and genuine accessibility, an extremely well honed looseness of feel in the way these guys lay down their instrumentation that's similar to The Dead and some stunning arrangements and beautifully proportioned guitar fx al la The Doors, The Reverse are quite different to most of their contemporaries. 'My Lifelong Psychological Experiment' is indeed a tasty little beauty of a work that deserves to do well; The Reverse are certainly good enough to be up there with the 'big boys' and they defo could give most of them a bloody good run for their money. The Reverse are ready for it - make no mistake!! 'My Lifelong Psychological Experiment' comprises 'My Lifelong Psychological Experiment', 'Other Boys', 'To The Bridge' and 'Emily' - each one is absolute quality, each one is good enough to be lifted as a single in its own right, each one demonstrates what The Reverse are about and what they're capable of and each one shows that contemporary pop/rock is alive and well in the hands of The Reverse!! Great band, great EP!! I just can't fault anything about this superb EP - it's got just about everything; it's melodic soft-rock with a mature edge, it's beautifully executed, it defies indie rock genre boundaries, it's bright, it's easy on the ear and pretty unputdownable! The Reverse bring new hope to the nearly worn-out indie scene, they promise great things and they threaten the most established bands out there. The Reverse are special and 'My Lifelong Psychological Experiment' is a stunning work and quite typical of their output. Look out for The Reverse - I think they are gonna become a bit of a household name pretty soon. Everything's nicely in place and with some hard work by their promotions team and a bit of well deserved good luck The Reverse have the potential to be, not just big but, massive!! Peter J Brown aka toxic pete (www.toxicpete.co.uk) (Rhythm & Booze rating 10)